It strikes me that very poster that is at some gas stations, who wants to illustrate the burden of state taxes on the retail price of fuel. Well, I'd love to have a similar event was also present on the Italian comic books.
To understand what is the weight distrubution in the final cost of our comics.
First, let me make outing, because I think the comics are not expensive in Italy. This is a sub-positive effect of two factors:
1) The popular comic strip, in our country, is designed as a product "popular" in all directions, and also in price. That is a book that goes on sale should not cost more than, say, 5 €, except for special niches and special books. The price products more expensive to be in the library, where the "wealthy devotee if he wants to go and buy what they want at the price imposed;
2) the conception that we have in Italy is a by-product of the comic cultural ADDRESS to 90% at a young public that there is little money in his pocket.
That said, do the math.
an album arrives in comic books at a discount on the cover price between 28 and 37%. If the distribution of an accredited to sell 63 % of cover price to the retailer, it means that we take the case a register of € 3.00, the comic books it buys around € 2.00. If we
that the distribution we gain a 15-20% of cover price, it means that the book comes from the publishing house about half of what is sold. To recap:
gain comics -
gain distribution
€ 0.50 = € 1.50
The system then provides that costs half of what a book is what is lost in the transition between home publisher and reader.
Consequences:
1) course, with a more equitable redistribution of prices, you could buy more comics;
2) The comic is forced to make fewer copies of new books and Comic Strips in general distribution, because with these prices do not have the economic strength to offset the risk "calculated", but because he has to consider that should cushion the unsold because, remember, you can not do surrender.
I should like to recall the introduction of the system's performance lifted the American comics market by returning the Marvel in surplus after years of red
3) Small publishers can not take off, seen the paltry earnings on each copy, but especially the very low number of copies ordered by distributors.
In the second part of this post I will talk more of the latter with their testimonies.
This sales system, ultimately, leads to a general drying up of the market, which will increasingly depleted, with the passage of time, the only blockbuster of vedita. We continue to talk about ...
Above, an image from Saint Seiya-Copyright of claimants.
has nothing to do with the post, but since we speak of distributions, sued the more "questionable" ...